Your revenue and business grew.
Your time and freedom shrank.
You created a business because you believed in working for yourself, providing for your family & the freedom that comes with being your own boss.
Somewhere along the way your reasons & motivation for creating this business was lost under the 60 hour weeks.
Missing out on precious family time or having time to grow as a person.
The Problem
Two or three years in, most founders hit the same wall. The business works but only because you never stop working.
- You’ve promised you’ll work less. You end up working more.
- You’re family relationships gone onto autopilot. Just going through the motions.
- You’ve hired people but you’re still the one who has to check everything
- You can’t take a week off without something breaking or being dropped
- Revenue is there. Profit is real, reliable profit, however, isn’t keeping pace
- You’re running the business and working in it simultaneously, forever
- The decisions that need your attention are competing with the decisions only you can make
- You’ve read the books. You know what you should do. You haven’t done it.
Who is this for
You’re a fit if
You’ve been building for 2–4 years. Revenue is real. You’re working too hard and for too many hours for the profit margin you have. You want to step back from operations and genuinely don’t know where to start.
You’re not a fit if
You’re pre-revenue, still validating, or looking for someone to build the business for you. I work with founders who have something to protect and improve not something to start.
What you’ll get
Clarity on exactly where you are the bottleneck. A specific, prioritised plan for removing yourself from the decisions and processes that don’t need you. And someone who’ll tell you the truth, not what you want to hear.
What you won’t get
Frameworks repackaged from a business book. A consultant who disappears after the deck. Vague recommendations about “culture” and “systems thinking” that don’t tell you what to do on Monday.
How it works
Book a free 30-minute call
No application, no questionnaire. We talk. I ask you questions about the business and where you’re stuck. You’ll leave with at least one useful observation regardless of whether we work together.
Diagnostic session
If there’s a fit, we go deeper. I map where you’re the operational bottleneck, what it’s actually costing you, and what the highest-leverage fixes are. Structured, focused, and honest.
We build the exit plan
Not a strategy document. A practical, sequenced plan for removing yourself from the parts of the business that shouldn’t need you so the business can grow without you in the way.
About CJ Marsh
I’m not a former McKinsey analyst. I don’t have a methodology named after me. What I have is 18 years inside the digital and technology sector building, breaking, and fixing the operational reality of businesses that were growing faster than their founders could manage.
I’ve been the bottleneck. I know what it costs, and I know what it takes to get out of your own way, because I’ve had to do it. That experience is the offer, not a credential I’m renting.
I work with a small number of founders at a time. That’s deliberate. You get direct access, direct feedback, and direct answers not a junior account manager interpreting what I said.
Common questions
“I’ve tried consultants before and it didn’t stick.”
Most consulting produces documents. This produces decisions. The difference is whether the work is designed to be implemented or designed to be presented. If a previous engagement felt thorough but changed nothing, that’s a delivery problem, not a you problem.
“I don’t have time for this right now.”
That sentence is the diagnosis. Founders who have too little time to address the reason they have too little time stay stuck indefinitely. The call is 30 minutes. If there’s a fit, we work around the reality of your schedule, not against it.
“How do I know you can actually help my business?”
You don’t, not before we talk first. I’m not going to tell you I can on a website. What I can tell you is: book the call, ask me the hardest question you have about your situation, and make the call based on that conversation. No obligation, no pressure.
30 minutes.
One honest conversation.
No pitch. No commitment. Just a useful call.