Hi, I’m Chris. I help founders get out of their own way.
Your business isn’t stuck. It’s waiting for you.
You started doing it yourself because it was quicker. Now nothing moves without you. Every decision that waits on you costs time and money. Give me 90 minutes and you’ll know exactly how much, in writing, within 48 hours.
3 free audits for my founding cohort. Details below.

Sound familiar?
- Your team messages you before making decisions they’re perfectly able to make.
- You said you’d work less this year. You’re working more.
- Your family has stopped asking when you’ll be done.
- You’ve hired good people and you still check everything they do.
- A week off means coming back to a pile. Or not going.
None of this is a character flaw. At some point, running decisions through you was the fastest way to get things done. Nobody ever changed it back.
“We have backups.”
For eight years I looked after the software that more than 1,000 independent opticians ran their entire business on. Patient records, appointments, recall dates, sales history. All of it, on one database.
Every owner told me they had backups. Nobody was checking. So, without anyone asking, I built my own process for checking them, practice by practice.
More than once, it found backups that had been failing for months. Running every night, saving nothing. The owner had no idea. From the outside the practice looked fine. Fully booked, phones ringing. One dead server and they’d have lost everything.
Out of everything that could go wrong in those practices, that was the one that mattered. Finding it didn’t take genius. It took a system, and someone looking from the outside.
That’s still what I do. You’re too close to your own business to see the fault that matters most, because you’re the one holding it all together. I find it, put a number on it, and show you.
Your business has one of these. I’d bet money on it. You just haven’t found it yet.
Do the sum before you do anything else.
Think about last week. How many hours went on decisions, approvals and questions that someone on your team could have handled? Be honest.
Then put a price on an hour of your time. The calculator does the rest, across a 48-week year.
What being the bottleneck costs you a year
£28,800
Before you count the work you never got round to. The Clarity Audit is £750.
Who I work with
Yes, if…
you’ve been going two to four years, the revenue’s real, and whether it’s just you or a team of ten, most of what happens still goes through you.
Not yet, if…
you’re pre-revenue or still working out whether the business works. I’d rather tell you here than on a call.
A note on the founding cohort
3 places. Free. Here’s why.
I’ve spent 18 years watching this problem stall organisations, and fixing it where I could. Now I’m doing it for founders directly, and I’m taking on my first three.
You get the full Clarity Audit, normally £750, for free. In return, if it helps, you give me a testimonial and let me write up what we found as a case study. Anonymised if you’d prefer.
When the three are gone, the normal price applies.
How the work runs
Four stages, always in this order. You stop whenever the problem’s solved.
1
Find it
We talk, I look at how work actually moves, and we look at the numbers. You get the one or two dependencies costing you most, with a rough cost against each.
2
Fix it
We redesign how that work runs. I’ll always try taking a step out before adding a tool or a hire. You get the new process, written down, with your team running it.
3
Prove it
We set up a check that measures that one thing. You get a number that shows whether the fix held.
4
Keep it
We agree what would tell you it needs another look, like a new hire or a jump in volume. You get a short list of triggers, so you’re never guessing.
What it costs
Start small. Only go further if the Audit says you need to.
Clarity Audit
One 90-minute session and a written report within 48 hours. You’ll know exactly where you’re the bottleneck and what it’s costing you.
£750
Constraint Sprint
Two weeks. Stages 1 to 3 on one constraint.
£2,000
Marsh Method Engagement
Eight weeks. All four stages, across the business.
Priced after the Audit

I’m Chris.
For 18 years, my job has been finding the things everyone assumes are working.
It started with small businesses: eight years keeping the systems of more than 1,000 of them running, and learning that “we’ve got that covered” usually meant nobody had checked.
Then ten years in the NHS. In service management, I watched large suppliers stall because one person held the knowledge, or a process only existed in someone’s head. Now, in cyber security operations, the whole job is asking what breaks if one thing fails, before it does.
It’s the same failure at every size: something everyone relies on, that nobody owns, quietly assumed to work.
I got out of that first job by paying for my own evening courses, and I got promoted within the NHS three times before changing to Cyber Security. Nobody handed me this. I learned it by noticing what everyone else stepped over.
I live near Leeds with my wife and our three kids, two of them twins, and I’m building this alongside a full-time job. I know what it’s like when everything waits on you.
Chris
Fair questions
“How do I know you can help my business?”
Right now, you don’t. I haven’t got founder testimonials yet. What I have got is 18 years of finding the things everyone assumes are working. Book the call, bring your hardest question, and judge me on the answer.
“Why is the Audit free?”
Because I need proof as much as you need answers. My first three founders get the full Audit, normally £750, in exchange for an honest testimonial and a case study if it helps. Anonymised if you’d prefer.
“You’ve got a day job. Will you have time for me?”
Yes, and I’d rather be upfront about how. I reply to every enquiry within one working day. Calls and sessions run in the evenings and at weekends, which tends to suit founders, because that’s when the business finally goes quiet.
“What if the problem is me?”
It probably is. That’s not a criticism. You built it that way because it worked. The Audit shows you which parts of “you” the business still needs, and which it doesn’t.
“I don’t have time for this.”
That’s the problem talking. The call is 30 minutes. The Audit is one 90-minute session and a 30-minute follow-up. The rest is me and your numbers. The point is to give you more hours back than it takes.
“Why not just hire someone?”
Maybe that’s the answer. But if everything still goes through you, a new hire just joins the queue. The Audit tells you which it is before you spend a salary finding out.
30 minutes. One honest conversation.
You’ll leave with my best read on the dependency costing you the most, whether we work together or not.
Book a free 30-minute chatIt’s just me on the other end. No sales team.